Alexandra Palace, also known as the "Ally Pally", is best known today as the iconic venue for the world's biggest darts tournament - the PDC World Darts Championship. Since 2008, thousands of fans from all over the world have flocked here every December to experience the electric atmosphere, costumed crowds and the world's best darts players on stage.
Located in North London and originally built in 1873, the palace has a rich history that extends far beyond the sport. But it is the rise of darts that has given the building a new lease of life in modern times. During the World Darts Championship, Alexandra Palace is transformed into a party venue where sport, music and audience interaction merge. The arena holds over 3,000 spectators and offers a unique atmosphere that is difficult to find in other sports.
The competition has become a cultural phenomenon, with players such as Michael van Gerwen, Peter Wright and, previously, Phil Taylor, making history on the Ally Pally stage. The event is broadcast globally and attracts millions of viewers. Thanks to the immense popularity of darts, Alexandra Palace has become a symbol of the sport – an obvious centre for the world's biggest darts party.